The MarTech Summit is a global series of marketing technology conferences for senior-level marketing, digital, and CX leaders.

Their website sits at the center of everything, including speaker coordination, registration surges, and the steady stream of updates leading up to each event. For a team moving this quickly, they needed a site that could keep pace without getting in the way. Their old host couldn’t.

• Company: The MarTech Summit
• Industry: Event Industry
• Team: 1-50
• Website: themartechsummit.com/

When your website is also your operational hub, downtime stops everything. The MarTech Summit felt this acutely. In the final weeks before each event, as they live-edited pages, refreshed landing content, and rolled out announcements, their previous host couldn’t stay online long enough for the team to work with confidence.

Even routine edits sometimes broke pages. And because their marketing team ran events (and not server infrastructure), every error pulled time and focus away from their work.

The challenge: Every outage stopped work and burned budget

With The MarTech Summit team updating their site constantly, particularly in the weeks before each event, even the simplest change felt risky with Namehost, their previous host. “Any downtime meant lost work, delays, and extra pressure on our small team,” says Sophia. Pages wouldn’t load, edits failed to save, and sometimes the team had to redo work from scratch.

The reliability problems extended beyond the editor. The site also crawled on mobile—a real problem when landing pages needed to convert registrations fast. And with every event bringing predictable traffic spikes, every spike exposed the same problem: mobile pages that couldn’t handle the load during the exact moments registrations should have been pouring in.

Without in-house technical support, every issue turned into a serious blocker. The team didn’t have a developer to lean on when something went wrong. Troubleshooting fell to marketing, which lacked the tools to diagnose deeper problems.

The solution: Hosting you can trust and stop thinking about

The switch to Kinsta removed much of the day-to-day friction the team had grown used to. But The MarTech Summit didn’t choose Kinsta based on specs alone. The relationship actually started earlier when Kinsta sponsored one of their events. And that first-hand exposure gave the team an early look at what it was like to work with them. 

Migrating from Namecheap seemed risky at first, especially with tight event timelines and constant site updates. But the process turned out to be seamless.

The results: Free to focus with confidence to grow

Once live, the improvement showed immediately. Landing pages loaded faster, especially on mobile, and the built-in caching handled traffic surges without manual updates. And even without that in-house dev team, “the platform’s speed and stability let us work more confidently, especially during event registrations,” says Sophia.

Kinsta’s support remained just as engaged after migration as during it. The difference: hosting stopped demanding attention. No emergency troubleshooting. No scrambling to fix broken pages. The mental overhead disappeared.

With Kinsta in place, the team no longer works around their infrastructure. Updates are published when they need to be. “Now we hardly think about hosting at all,” Sophia shares. And in this case, that’s the best possible outcome: Kinsta helped The MarTech Summit team to embody their mission of Converging Marketing & Technology for a Winning Future.

Set up for the long run

Fast-forward, and the shift in focus from survival mode to strategic planning has changed how the team operates. The work that used to slow them down now moves faster simply because nothing breaks their rhythm.

They’re also beginning to make smarter decisions with Kinsta’s analytics. Clearer performance and traffic patterns help them refine landing pages, time announcements, and understand visitor behavior during key registration windows. “Now we can plan launches more effectively and strengthen engagement across all our events,” Sophia said.

For the first time, The Martech Summit team no longer sees hosting as a major bottleneck. Kinsta has become a stable part of the system they can trust as they plan what’s next.

The post How The MarTech Summit won back hours lost to site outages appeared first on Kinsta®.

Pixeled Eggs builds websites for organizations where downtime is both inconvenient and potentially devastating. This B-Corp certified London agency works with charities fighting poverty and disease, nonprofits delivering critical social services, and climate-focused organizations like Prince William’s Earthshot Prize.

When someone in crisis visits one of these websites looking for help, the site needs to load. Fast. Every time. But for years, the infrastructure behind these mission-critical sites created its own kind of crisis.

• Company: Pixeled Eggs
• Industry: WordPress Design & Development
• Team: 18 people
• Founded: 2011
• Sites Managed: 70+ WordPress sites
• Partnership: 6 years with Kinsta
• Website: pixeledeggs.com

The challenge: The AWS problem nobody talks about

AWS is powerful; everyone knows that. What few people mention is how much it can consume your resources. For Pixeled Eggs’ 18-person team, AWS and dedicated servers created the time suck of constant configuration, ongoing monitoring, and technical firefighting that pulled senior developers away from client work. The complexity costs too much money and attention.

The irony wasn’t lost on anyone. They specialized in WordPress — and were great at it — but instead of building WordPress sites, they spent their time managing servers.

What gets lost when developers manage servers

• Performance varied despite costly infrastructure. Sites that should have loaded instantly sometimes didn’t. For a charity website serving vulnerable people, say someone experiencing a mental health crisis, a family seeking emergency assistance, inconsistent performance meant inconsistent access to help.
• Security required manual vigilance across every client site. High-profile clients demanded comprehensive protection, but every layer had to be configured and monitored by hand. There was no room for error and no time to rest. Support quickly became DIY troubleshooting: When something broke, the team either waited for ticket responses or diagnosed it themselves. Neither option worked during client emergencies.
• The hosting infrastructure contradicted their environmental commitments. As a certified B-Corp increasingly focused on climate impact (especially after partnering with the Earthshot Prize) the carbon footprint of AWS and dedicated servers became impossible to ignore.

Sepas’ team needed WordPress-specific hosting with built-in performance, comprehensive security, expert support, and renewable energy commitment.

So they evaluated both WP Engine and Kinsta, and Kinsta won across every front, from technical capabilities to values alignment.

The solution: Switching to Kinsta

Pixeled Eggs migrated 30 client sites initially, coordinating carefully with each organization. The phased approach let them validate Kinsta’s capabilities before committing fully. The team expected improvements, but they didn’t expect how quickly those improvements would show up.

Soon, developers began developing again. 

Server configuration and maintenance work that previously consumed senior developer time simply disappeared. No more AWS troubleshooting. No more manual security patches. No more infrastructure firefighting. The team could finally focus on what generates revenue and serves clients: building high-performing WordPress sites.

A fast migration like this works only when you remove variables that slow teams down. Hosting can easily become one of those variables if the environment isn’t developer-friendly, easy to stage and test in, and instantly deployable.

The result: Performance, scaling, and peace of mind

Post-migration improvements showed up across the board. Sites got faster without additional optimization work. Kinsta’s caching and WordPress-specific infrastructure simply delivered.

Speed matters most to Pixeled Egg clients. When vulnerable people access charity websites in crisis moments, load time directly affects whether or not they get help.

“The performance aspect is hugely important to our clients,” Sepas emphasizes. “For some, their websites are used by vulnerable people, sometimes in a heightened emotional state, and the availability and load speed of a web page is crucial in meeting their needs.”

Growth from 30 to 70 sites over six years happened without proportional infrastructure overhead. Scaling that once required time-consuming technical work now happens quickly. Maintenance is simplified dramatically through the centralized MyKinsta dashboard.

“Scaling used to be time-consuming,” Sepas explains. “Now we’ve found maintenance much easier, giving us more time to focus on optimizing our clients’ websites to help increase their impact.”

Even with experienced WordPress developers in-house, Pixeled Eggs relies on Kinsta’s chat support. “They’re such a knowledgeable and friendly team. They’ve helped us with so many issues,” Sepas notes. “They feel like an extension of our in-house team.”

And switching to Kinsta’s 100% renewable energy infrastructure represented the single largest controllable carbon footprint reduction available to them. After working with the Earthshot Prize, the B-Corp agency intensified focus on reducing their product carbon footprint and identified hosting as the biggest impact they could directly control. The environmental commitment now strengthens client conversations, turning hosting from a liability into an asset.

The Earthshot Prize test

Six months after migration, Pixeled Eggs faced their highest-stakes moment: the first Earthshot Prize ceremony broadcast live on UK television with Prince William, Sir David Attenborough, and performances from Ed Sheeran and Coldplay. Millions would watch. Droves would visit the website simultaneously. Infrastructure failure during a live event could turn catastrophic.

Pixeled Eggs worked with Kinsta’s team to prepare for the traffic surge, upgrading capacity and optimizing for the anticipated load. The website handled enormous concurrent traffic smoothly. No slowdowns. No crashes. No emergency calls.

“The event was a huge success, and the website ran smoothly despite a huge number of visitors during the televised show,” Sepas says.

Six years in … and beyond

Pixeled Eggs now manages over 70 client sites on Kinsta without having touched their core infrastructure setup in six years. The team just doesn’t think about hosting anymore. Infrastructure that once demanded constant attention now runs reliably in the background.

“We now know from direct experience that Kinsta provides the best technical solution, a fast, secure environment, and best-in-class support,” Sepas says.

Because for charities serving vulnerable populations and organizations addressing environmental challenges, reliable infrastructure isn’t optional. Pixeled Eggs confidently delivers mission-critical websites because Kinsta provides infrastructure they trust.

The post How Pixeled Eggs stopped wrestling with AWS and started scaling appeared first on Kinsta®.

• Seamless migration of a large, complex Kentico DXP site to WordPress in three months with zero downtime, zero data loss, and no dip in search traffic.
• 100% uptime since launch
• Marketing team regained full control through MyKinsta, with no need for developer support
• Developers shipped faster using built-in staging, Git, SSH, and DevKinsta
• No infrastructure overhead with Kinsta handling security, caching, and backups out of the box

Konica Minolta is a well-known multinational leader in the technology, printing, and imaging industries. With products that constantly refine and improve the way the world works, they needed a website that reflected the same high standards.

But their marketing team struggled with a platform that couldn’t keep up.

Built on the Kentico digital experience platform (DXP), the Konica Minolta Australia site infrastructure suffered from complexity, instability, and editorial roadblocks.

With their CMS license expiring and internal pressure mounting, Konica Minolta turned to The Code Company and Kinsta.

The goal: migrate to WordPress in just three months without sacrificing performance or search visibility.

Here’s how they pulled it off, and what changed after launch.

The challenge: A high-profile website migration on a tight deadline

Konica Minolta’s marketing website was built on Kentico DXP, a legacy platform. DXPs are often chosen by enterprise companies for their promise of being all-in-one systems that can handle content management, personalization, workflows, and more. On paper, they seem like a strong solution for enterprises.

Over time, though, the platform became a liability. The team faced growing issues:

• Unexpected downtime incidents
• A rigid and complex backend that restricted access and slowed updates

Stability posed the biggest risk. As Konica Minolta’s primary digital touchpoint for lead generation, product research, and customer support, the site’s outages and inaccessibility created direct business consequences.

Konica Minolta had a narrow window to act. They needed a stable, scalable platform and a hosting partner who could deliver fast, enterprise-grade results without adding complexity.

The solution: WordPress hosted on Kinsta

Why WordPress for Enterprise?

Unlike traditional DXPs, WordPress offers a far more flexible and cost-effective digital foundation. Its open-source core and vast ecosystem enable a composable approach, allowing enterprises to integrate only the tools they need, from marketing automation to personalization.

This approach eliminates expensive, locked-in contracts and gives marketing teams the freedom to innovate faster. They can adapt to market changes without being slowed down by vendor dependencies or complex technical challenges.

Kinsta’s Managed Hosting for WordPress

To execute a high-stakes migration in just three months, Konica Minolta brought in The Code Company, a Kinsta agency partner. With performance, stability, and time to launch as top priorities, the team chose WordPress as the CMS for its scalability, reliability, and accessibility, and Kinsta to power it with enterprise-grade hosting.

Fully managed hosting

Isolated container technology

Uptime monitoring every three minutes

Staging environments and daily backups

Developer tools like Git, SSH, and DevKinsta

Hands-free expert migration

Security by default, powered by Cloudflare

Kinsta handled server configuration, caching, backups, and security out of the box. That meant no additional infrastructure hires or manual setup, allowing both teams to stay focused on SEO, UX, and content strategy.

Risk mitigation during a complex migration

Konica Minolta and The Code Company had to:

• Migrate off a rigid, proprietary DXP
• Rebuild a fully custom WordPress site with structured content, forms, and redirects
• Preserve SEO performance and organic traffic
• Avoid any downtime or business disruption
• Scale performance across regions and devices

A fast migration like this works only when you remove variables that slow teams down. Hosting can easily become one of those variables if the environment isn’t developer-friendly, easy to stage and test in, and instantly deployable.

The results

Zero traffic loss

Full metadata and redirect preservation

Fast global load times and no SEO issues

Improved search rankings post-launch

Full control restored to Konica Minolta’s marketing team

Faster development with fewer blockers

Kinsta’s infrastructure and The Code Company’s execution ensured Konica Minolta’s enterprise migration launched on time, without any drop in performance or traffic. Seamless coordination and the right platform meant better outcomes for both marketers and developers.

SEO-friendly migration with zero traffic loss

​​After replatforming, crawl activity spiked. That’s a strong signal that the site was now fast, stable, and SEO-friendly.

A seamless redirect strategy and preserved metadata kept Konica Minolta’s organic traffic and search visibility intact. Kinsta’s infrastructure prevented the typical post-migration SEO drop by ensuring no interruptions, errors, or performance issues during the transition. In fact, crawl requests increased thanks to The Code Company’s design and Kinsta’s performance and reliability.

High-speed performance, globally

Konica Minolta’s new site loaded fast for users and search engines from day one. Kinsta’s edge caching, CDN integration, and server-level optimizations deliver the speed and uptime Google expects without requiring any manual setup.

Full control for the marketing team

Konica Minolta’s internal team got a better site and the confidence to run it confidently. MyKinsta made it easy to manage backups, redirects, staging, and analytics without touching code, while Kinsta’s automated tools handled security and performance behind the scenes.

WordPress gave them flexibility. Kinsta made sure that flexibility didn’t come with new risks or responsibilities.

A smoother, faster dev workflow

The Code Company’s team built and deployed without blockers. With dev-friendly tools like SSH access, Git support, and staging environments, Kinsta gave developers the freedom to work their way without being slowed down by clunky interfaces or sysadmin limitations.

The conclusion: Kinsta is built for enterprises that want to scale smart

Kinsta made Konica Minolta’s quick move to WordPress successful by being invisible in the best way possible. It didn’t slow down the development team, interfere with plugins or tools, or introduce an extra operational burden.

With Kinsta and The Code Co, Konica Minolta can focus on their digital roadmap knowing their new WordPress marketing platform is fast, reliable, and effective.

The post Konica Minolta replatforms from enterprise DXP to WordPress with 100% uptime appeared first on Kinsta®.